On Page Optimization

INTRODUCTION TO ON-PAGE OPTIMIZATION

On-page optimization refers to modification with in the website in order to improve its position in search ranking, such as page title, meta tag, descriptions and internal linking etc..There are different steps to obtain On page optimizaion.

 

On-Page Search Engine Optimization

1. Title Page

Title page is the most important SEO factor in a website. Each of a page and post should have its on 

unique title and its include main keyword for that page.Keyword in page title can HELP your pages higher rank in google search result.Google is used the page title as title of a search snippet link in search engine results pages.

An effective page title created with how people search for things on the page in mind.

 Meta Tag

HTML meta tags are formally page data tags that lie between the open and closing head tags in the HTML code of a document.

For  each of the page can include a set of keywords in the form of Meta Tags.These keywords are relevant of the content.

There are four major meta tages;

• Meta Keywords Attribute : A series of keywords allow relevant to the page in question.
• Title Tag : This is the text at the top of the browser. Search engines view this text as the "title" of that page.
• Meta Description Attribute : A brief description of a page.
• Meta Robots Attribute : An explanation to search engine crawlers (robots or "bots") as to what they should do with the page. 

2. Content Optimization

Content optimization gives the vision to create relevant, attractive content that will help to increase the SEO rankings, drive more online traffic and boost conversions. There are several parts of website that we will analyse and improve as part of this process.It include the content or copy, broken links, title tags and meta tags etc.Once these improvements are implemented, search engines will find it easier to index your website and display it in relevant search results.

3. Google XML Sitemap Creation

Sitemap communicate with  google where it should go,so it can crawl the sites more quickly and get more of the content in to the search result.

Sitemap is great for SEO.And it often great for users.There are two types of  sitemap HTML & XML.

HTML

An HTML sitemap is really just a list of links.If a site doesn’t have large number of rich media like videos,images etc.And have relatively simple structure and doesn’t have lots of categories,this would be the way to go.

If want to create an HTML one,this sitemap generator creates HTML sitemap automatically and quickly,using the URL address.

XML

An XML sitemap isn’t visible to users,but it better for a large website.Because if create a sitemap within this sitemap there are number of free and paid tools are available.

The purpose of XML sitemap is to help google to find a key content more easily.

 Here no coding experience is necessary.XML creation steps are:

• Simply enter your website URL.Make  veriety of custom parameters in the form.

• Press ‘Generate sitemap’ button and wait until the site is completely crawled.

• You will be redirected to the generated sitemap details page.It includes number of pages,link list,XML file content and link to a sitemap file.

• Download the sitemap file using that link and put in to the domain root folder of your site.

• Go to your webmaster account and add your sitemap URL

• Click create sitemap.

 4. Image Linking Optimization

Image are eye-catching,so are perfect for linking.proper image linking technique have better result in SEO.The basic tip for image linking is to avoid directly linking your images.Always use relevant anchor texts when ever linking your images.
Must use title tag when ever linking your image.Title tag provide a tool tip when you hover your cursor over a link.User relevant keywords are SEO friendly,descriptions are help to rock your title tag.

5. Image Optimization

In SEO its important  to use suitable keyword helps to webpage rank on search engine.Rich keyword file names is totally failure for image optimization.Search engine not only crawl the text but also search for keywords in the image file name on the webpage.

Alt tag are a text alternative to image. The Alt attribute also increase the value of a wesite. Adding appropriate alt tags to the image on the website can help the site achieve better ranking in search results by associating keywords with images.

A larger file size image can take longer time to load a  webpage.Don’t place the largest images in webpages and simply shrink the dimension via the source code.There are three common file type that are used to post images.there are : JPEG/.jpg ,GIF & PNG.

6. Creation of Search Engine Supporting Pages

Provide high-quality content on the pages, especially your homepage.This is the important thing and If a pages contain useful information, their content will attract many visitors and attract webmasters to link to a site.Links help as crawlers find a site and can give a site greater visibility in our search results.When returning results for a search, Google uses practical text-matching techniques to display pages that are both important and relevant to each search.
Build a site with a logical link structure. Every page should be reachable from at least one static text link.Then the site is easily accessible one.
Don't fill a page with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If a site contains pages, links, or text that you don't intend visitors to see, Google considers those links and pages deceptive and may ignore your site.Don't use images to display important names, content, or links. Our crawler doesn't recognize text contained in graphics. Use ALT attributes if the main content and keywords on your page can't be formatted in regular HTML.So these are avoid to create a search engine supporting pages.

7. Robot txt Creation and Optimization

Robot.txt is great when search engines frequently visit a site and index a content but often there are cases when indexing parts of a online content is not what you want.Robots.txt is a text (not html) file you put on a site to tell search robots which pages you would like them not to visit. Robots.txt is by no means mandatory for search engines but generally search engines obey what they are asked not to do. It is important to clarify that robots.txt is not a way from preventing search engines from crawling your site.The location of robots.txt is very important. It must be in the main directory because otherwise user agents will not be able to find it  they do not search the whole site for a file named robots.txt. Instead, they look first in the main directory.Absence of a robots.txt file will not stop search engines from crawling and indexing a website.

8. Google Analytics Setup

To setup Google analytic tracking,usually need either analytic tracking ID or the entire java script tracking code snippet.This is similar to the analytic property.To find the tracking ID and code snippet,sign in to your analytic account.
The google analytic setup steps are :

1. Create social media objectives and goal for your website.
2. Sign up for google analytics.
3. Setup your google analytics tracking code.

• Google tag manager
• Adding the tracking code directly to your site.

To set up the web tracking code :

• Sign in to your google analytic account.select the admin tab.from the account,property and view that you want to track.

• Copy the snippet.Make sure that not reuse the same tracking code snippet on multiple domain.

• Paste your snippet into every webpage and before the closing tag.

• Check whether the google analytic is same that your website source code.

4. Setup google analytic goals
5. Understanding social analytic reports.
6. Reporting data from these reports.

CONCLUSION

The content described this Article are some of the On page optimization techniques for improving your website or webpage ranking. Many  other techniques are also available for optimization.

Nivya M K

Introduction To Search Engine Optimization

  INTRODUCTION TO SEARCH ENGINE OPTIMIZATION

Search engine optimization is a technique which is used to increase the no of users to a website. Its helps to obtain high  ranking in the search result page of a search engine,like google,bing,yahoo etc.
Search engine in worked in three steps,they are;
Crawling : It’s a program that will crawl or scan the obtained webpage that linked to a webpage.In case of google,the crawler is googlebot.
Catching : It will catching the content of a webpage that will crawled by a crawler.
Indexing : It is the process of creating the index of all fetched webpages and stores it in the database.

 In search engine optimization there are two techniques,they are;

On Page SEO : It provides good contents and keywords.It gives appropriate title on all pages,and all keywords are placed on correct positions ie on page SEO is ethical.It will make modification inside a webpage for attain top rank in search result.

Off page SEO :This method is taken outside the webpage.It includes back link and link building.Blacklinks promote your content via social channel,Add social book marking,Effectiveness of social interaction with your site and Guest blogging.

In Link building increasing the popularity by submitting links directories,search engines etc.Its improve  position in search ranking.

Off page seo includes social media accounts like twitter,linked in google+ etc.
     

INTRODUCTION ABOUT GOOGLE

Google began in january 1996 as a research project by larry page and sergey brin when they were both in phd students.
Google is an american multinational technology company specializing in internet-related services and products.These include online advertising technologies,search,cloud computing and software.Most of the profits are  derived from adwords,an online advertising servicethat places advertising near the list of search results.
   

UPDATIONS  IN GOOGLE

Google panda :

Google panda is a search result algorithm that was first released in february 2011.The aim of the panda is the low rank of “low quantity sites” or “thin sites” and return to higher quality sites near the top of the search results.

Google panda took action against content spamming. Copy paste of contents from other websites,low quality contents,content with grammatic error and spelling mistakes was cought from panda updation.

 

Google penguin :

Google penguin is a google algorithm updatethat was first released in 24th april 2012.the update is aimed at decreasing the search engine ranking of websites.Its a penalty updation of link spamming.it include low quality links,link buying,comment spamming,wiki spamming,guest blogging,link farming.

 

Pirate  updation :

Pirate updation is introduced in august 2012.it is designed to prevent the many content copyrights reports.These are identified through the google dcma(digital millennium copyright act).the filter is periodically updated.

EMD(exact match domain) updation :

Google EMD launched on september 2012.It prevent the poor quantity sites to acquiring  the  high rank bytaking the back link from their own,other websites with a matching keyword.new sites with poor content or those prevently missed by emd may get caught. 

 

Pigeon update :

Google Pigeon launched on 24th july 2014.It provide relevent and accurate local search result.its useful for a user and local business.Its previous algorithm, the Pigeon ties into Google's search capabilities to include hundreds of ranking signals the company use, including other features such as Knowledge Graph, spelling correction, synonyms and more.

 

Hamming bird updation :

 Google started using hammingbird about 30th august 2013,and announced the chang on 26th september 2013.The name hammingbird comes from being “precise and fast”.It is the major update to google search algorithm.hammingbird adds more strength to long tailed keywords effectively.

 

RankBrain :

 It’s a advanced update of HammingBird and its launched on 26th October 2015.RankBrain is a machine learning artificial intelligence technology and to deliver its search results.If Rank Brain sees a word or phrase it isn’t familiar with, the machine can make a guess as to what words or phrases might have a similar meaning and filter the result accordingly, making it more effective at handling never-before-seen search queries.

 

Mobilegeddon :

It’s a Google algorithm update of  21st  april  2015.The main thing in the update is to give priority to websites that display smartphones and other mobiles.The changes does not effect on desktop computers and laptop.Searches can more easily find high quality and relevant result.Here the text is readable without tapping or zooming and tap targets are spaced appropriately.The page avoids unplayable content or horizontal scrolling.

 

SEO IN GOOGLE

The google's first method for search engine optimization is Niche specific.Here ranking of a website was decided by the number of keywords that appear in the content,thus it is niche specific.

Webmasters began to misuse it by adding more and more   keywords.Adding of many keywords is the keyword stuffing.

To prevent this spamming google decided to change niche specific into link specific, that is websites having more number of back links was listed in the top.Again the webmasters started to buying and selling the links.

To avoid this spamming google introduce a page rank.Which means websites attaining high page rank,Then the site was listed in the top.this is the quality link specific.

Nivya M K