Introduction To Search Engine Optimization

  INTRODUCTION TO SEARCH ENGINE OPTIMIZATION

Search engine optimization is a technique which is used to increase the no of users to a website. Its helps to obtain high  ranking in the search result page of a search engine,like google,bing,yahoo etc.
Search engine in worked in three steps,they are;
Crawling : It’s a program that will crawl or scan the obtained webpage that linked to a webpage.In case of google,the crawler is googlebot.
Catching : It will catching the content of a webpage that will crawled by a crawler.
Indexing : It is the process of creating the index of all fetched webpages and stores it in the database.

 In search engine optimization there are two techniques,they are;

On Page SEO : It provides good contents and keywords.It gives appropriate title on all pages,and all keywords are placed on correct positions ie on page SEO is ethical.It will make modification inside a webpage for attain top rank in search result.

Off page SEO :This method is taken outside the webpage.It includes back link and link building.Blacklinks promote your content via social channel,Add social book marking,Effectiveness of social interaction with your site and Guest blogging.

In Link building increasing the popularity by submitting links directories,search engines etc.Its improve  position in search ranking.

Off page seo includes social media accounts like twitter,linked in google+ etc.
     

INTRODUCTION ABOUT GOOGLE

Google began in january 1996 as a research project by larry page and sergey brin when they were both in phd students.
Google is an american multinational technology company specializing in internet-related services and products.These include online advertising technologies,search,cloud computing and software.Most of the profits are  derived from adwords,an online advertising servicethat places advertising near the list of search results.
   

UPDATIONS  IN GOOGLE

Google panda :

Google panda is a search result algorithm that was first released in february 2011.The aim of the panda is the low rank of “low quantity sites” or “thin sites” and return to higher quality sites near the top of the search results.

Google panda took action against content spamming. Copy paste of contents from other websites,low quality contents,content with grammatic error and spelling mistakes was cought from panda updation.

 

Google penguin :

Google penguin is a google algorithm updatethat was first released in 24th april 2012.the update is aimed at decreasing the search engine ranking of websites.Its a penalty updation of link spamming.it include low quality links,link buying,comment spamming,wiki spamming,guest blogging,link farming.

 

Pirate  updation :

Pirate updation is introduced in august 2012.it is designed to prevent the many content copyrights reports.These are identified through the google dcma(digital millennium copyright act).the filter is periodically updated.

EMD(exact match domain) updation :

Google EMD launched on september 2012.It prevent the poor quantity sites to acquiring  the  high rank bytaking the back link from their own,other websites with a matching keyword.new sites with poor content or those prevently missed by emd may get caught. 

 

Pigeon update :

Google Pigeon launched on 24th july 2014.It provide relevent and accurate local search result.its useful for a user and local business.Its previous algorithm, the Pigeon ties into Google's search capabilities to include hundreds of ranking signals the company use, including other features such as Knowledge Graph, spelling correction, synonyms and more.

 

Hamming bird updation :

 Google started using hammingbird about 30th august 2013,and announced the chang on 26th september 2013.The name hammingbird comes from being “precise and fast”.It is the major update to google search algorithm.hammingbird adds more strength to long tailed keywords effectively.

 

RankBrain :

 It’s a advanced update of HammingBird and its launched on 26th October 2015.RankBrain is a machine learning artificial intelligence technology and to deliver its search results.If Rank Brain sees a word or phrase it isn’t familiar with, the machine can make a guess as to what words or phrases might have a similar meaning and filter the result accordingly, making it more effective at handling never-before-seen search queries.

 

Mobilegeddon :

It’s a Google algorithm update of  21st  april  2015.The main thing in the update is to give priority to websites that display smartphones and other mobiles.The changes does not effect on desktop computers and laptop.Searches can more easily find high quality and relevant result.Here the text is readable without tapping or zooming and tap targets are spaced appropriately.The page avoids unplayable content or horizontal scrolling.

 

SEO IN GOOGLE

The google's first method for search engine optimization is Niche specific.Here ranking of a website was decided by the number of keywords that appear in the content,thus it is niche specific.

Webmasters began to misuse it by adding more and more   keywords.Adding of many keywords is the keyword stuffing.

To prevent this spamming google decided to change niche specific into link specific, that is websites having more number of back links was listed in the top.Again the webmasters started to buying and selling the links.

To avoid this spamming google introduce a page rank.Which means websites attaining high page rank,Then the site was listed in the top.this is the quality link specific.

Nivya M K